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Mobile Ad Network Airpush Raising The Industry's Bar

Posted: 09/28/12

By: tomgrisafi


Mobile ad network Airpush is attracting far reaching praise in response to the uncommonly strong earnings developers and mobile advertisers are seeing with the new Airpush SDK 5.0.

In the days that followed the late August release of the SDK, the first wave of user results came in. And they were the most impressive the industry has seen this year.

The typical click through rates for advertisers range from 15% to 20% while developers are enjoying CPMs averaging close to $10 if not substantially higher in some cases.

"Airpush has effectively raised the bar on expectations of mobile ad networks and their tools for our community," says Android Dever Howard Shier. "The new Aiprush SDK - and the SmartWall ad format in particular - are the most profitable and sophisticated I've ever used. These are the type of innovational reources that more mobile ad networks should develop but either can't or simply don't."

According to Airpush, the flagship feature of SDK 5.0 is SmartWall, a new interstitial mobile ad format which "dynamically optimizes between multiple sub-formats such as Rich Media, AppWall, Video and Interstitials."

With SmartWall, Airpush says, app developers no longer need to choose between the overwhelming numbers of full-page mobile ad formats available on the market. Via a single SDK, SmartWall determines the optimal full-page ad format to display in real-time based on yield, network connection type, and other parameters.

Earlier this month, Airpush posted new developer payout numbers, which confirm that more that $2 million was paid to its developers during July 2012. At the time, Airpush said this payout represented the largest and most productive month yet for the mobile ad network.

To tackle the issue of device fragmentation in the Android ecosystem, the new SDK also includes deep integration with Bugsense, an industry-leading platform for app monitoring and crash analytics.

Now the second largest Android mobile ad network in the world, Airpush is making it clear that SDK 5.0 was planned to coincide with the recently revised Google Developer Policy, as well as guidelines published by mobile security company Lookout.

To learn more about Airpush and the SDK everyone is discussing, click here.

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Posted: 10/09/12

Nexus One sold 20,000 handsets in its first week. Droid sold 250,000 units in its opnineg week. The iPhone 3GS sold 1.6 million units in week one. It's true that Google is looking long term and hence they won't loose a lot of sleep on opnineg week sales, but this does underscore the fact that despite all the hype (Google splashed the Nexus One ads on it's home page, which is accessed by a gazillion people), Nexus One is off to a bumpy start.


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